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Content & copywriting
Conversion-focused copywriting explains what your business offers, who it helps and what a reader can do next. AIM Digital writes clear website copy, product descriptions and search-friendly articles using an agreed brief and source material. We organise answers around customer questions, review accuracy with you and keep unsupported claims out of the final content.
Final deliverables depend on the scope agreed in your proposal.
01
Free discovery for every new client. Review your goals, existing setup and requirements.
02
Agree scope, responsibilities, pricing and milestones.
03
Build or implement the agreed work with opportunities to review.
04
Check the deliverables and discuss handover or further support.
| Approach | What it means |
|---|---|
| Product copy | Helps a buyer evaluate a specific offer and take action. |
| Editorial content | Explains a topic and answers questions before a buying decision. |
Free discovery for every new client.
Discuss your goals and requirements at no charge. We then agree the project scope, estimated hours and clear deadlines before paid work begins.
Typically £20.00/hour
We discuss your requirements, estimated hours and project scope before work begins. Clear, simple deadlines agreed before work starts. Platform fees, advertising spend and third-party subscriptions are identified separately where applicable. Milestones and any ongoing support are agreed for your project.
Every project starts with a free discovery conversation, where we agree the goals, scope and what success looks like for you. See the projects we have delivered.
Share your offer, audience, approved facts, existing content and preferred tone. We use this material to agree an outline and identify missing evidence before writing.
We review wording against the source material you provide and flag claims that need evidence. You should confirm product details and approve factual statements before publication; specialist claims may require additional review.
We work across websites, software, search, marketing, e-commerce, content and technical support. Share your business goal so we can discuss which services fit.
Yes. Share the current setup and the problems you want to solve. We can discuss design, content, search or technical improvements within an agreed scope.
We can discuss remote projects with businesses in different locations. Delivery arrangements, communication and any location-specific requirements should be agreed before work starts.
More guidance for this service is in preparation. Browse our current guides.
Yes. Free discovery for every new client. Discuss your goals and requirements at no charge. We then agree the project scope, estimated hours and clear deadlines before paid work begins. Our typical rate for agreed project work is £20.00/hour.